The Content Work Your Agency Left Behind.
Agencies are hired to design and build strategic websites. They are almost never hired to populate them. That gap lands on your communications office, which is already managing enrollment season, department requests, and a board presentation due next week. We step in as a dedicated content partner, working directly with your institution to migrate existing pages, build new ones, and get your site across the finish line.
Our content build-out practice covers every stage of the work agencies leave behind. We audit and inventory existing content, migrate pages into your new CMS, build net-new pages from scratch, integrate accessibility compliance throughout the build, and review everything before launch. We work directly with your institution, on your timeline, so your site goes live the way it was supposed to.
What's included:
Content audit and inventory of existing pages prior to migration
Page-by-page content migration into your new CMS
Copy editing, formatting, and style guide application during build
New page creation from briefs, existing documents, or stakeholder interviews
Accessibility compliance and SEO built in at the page level — not retrofitted later
Coordination with your internal stakeholders to gather, approve, and finalize content
QA review prior to launch
Platforms we work in: Modern Campus (Omni CMS), Cascade CMS, Drupal, WordPress, and other higher ed platforms. If your agency is building on something else, ask us — we get up to speed quickly.
Who it's for: Communications and marketing offices at colleges and universities that have engaged an outside agency for a redesign and need dedicated capacity to execute the content work. Particularly useful when your team is small, the page count is large, or the launch timeline is tight.
How it works: We scope engagements based on page count, content complexity, and timeline. Most projects begin with a content audit so we know exactly what we're working with before committing to a build schedule.