Social Media Strategy Services

We create customized strategies that authentically showcase your expertise, share valuable industry information, and nurture relationships with your community—all while minimizing your time investment so you can focus on what matters most: helping your clients and customers.

Turn social media from a time-consuming obligation into a powerful business asset with a plan designed specifically for your small business needs and resources.

Discovery & Analysis

  • Comprehensive audit of your current social presence

  • Competitor and industry landscape analysis

  • Target audience profiling and platform identification

  • Content performance assessment

  • Brand voice and messaging alignment

Custom Strategy Development

  • Platform-specific growth strategies

  • Content pillars and themes tailored to your business

  • Posting calendar and frequency recommendations

  • Engagement tactics and community building approach

  • Strategic hashtag and keyword research

  • Seasonal promotions and campaign planning

Implementation Support

  • Ready-to-use content templates and frameworks

  • Image sizing and format guidelines

  • Caption formulas and call-to-action examples

  • Time-saving automation recommendations

Measurement Framework

  • Key performance indicators tailored to your goals

  • Custom analytics

  • Monthly reporting templates

Contact Shine

8 Simple Steps to Boost Your Online Visibility

  • 1. Optimize your website for search engines

    Make sure your site has relevant keywords, fast loading times, and mobile responsiveness to rank higher in search results.

  • 2. Create valuable content consistently

    Publish blog posts, videos, or podcasts that address your audience's questions and needs to establish expertise in your field.

  • 3. Be active on social media platforms

    Choose the channels where your target audience spends time and engage regularly with meaningful content and conversations.

  • 4. Leverage email marketing

    Build and nurture your subscriber list with personalized content that keeps your business top of mind.

  • 5. Get listed in online directories

    Ensure your business information is accurate and consistent across Google Business Profile, Yelp, and industry-specific directories.

  • 6. Encourage and respond to reviews

    Positive reviews build credibility, while thoughtful responses to all feedback show you care about customer experiences.

  • 7. Collaborate with influencers or partners

    Partner with complementary businesses or industry voices to reach their established audiences.

  • 8. Invest in targeted advertising

    Use paid search or social media ads to get immediate visibility with highly specific audience targeting.